New Zealand Wool Carpet – Is Laneve the Right Product for You?

 

Laneve is a clean, green New Zealand wool carpet brand created by Wool Partners International. This pure wool carpet is produced to precise principles of farming practice, animal welfare, sustainability and traceability. Laneve competes directly with Elders Primary Wool Just Shorn brand. Both brands are designed to reposition New Zealand wool carpet as a luxury, sustainable product that astute Americans will in due course pay a premium for.

 

Both companies are aiming to sign exclusive supply contracts with farmers and sell direct to overseas markets. They are actively involved in trying to increase the value of New Zealand wool.

 

Hagaman is one of the American carpet makers using Laneve to make its uniquely styled, tufted New Zealand wool carpet, rugs and mat products. They have even produced a second line of wool carpet manufactured on high-tech tufting equipment to create a bulky, soft hand, further differentiated by a color line developed for American home fashion. Several flooring specialty stores as well as designer showrooms carry Hagaman’s Wools of New Zealand brand lines.

 

New Zealand wool carpet and other wool products account for thirty percent of the strong wool traded worldwide. However, the price farmers get per kilo has halved over the last twenty years. The guiding principles of the makers of the Laneve brand are to unite growers, combine the clip, work together with the industry and innovate in the market, with strategic initiatives of an incorporated supply chain, setting up a method for growers to collectivize and develop the best marketing structure for strong wool.

 

So is New Zealand wool carpet made from laneve right for you? There’s no denying that New Zealand produces excellent wool, and the carpets are durable and beautiful to look at. However, the attempts to artificially raise prices are cause for concern. It’s best to purchase your New Zealand wool carpet now before it becomes unaffordable.